Email marketing is often the most direct way to engage your customers. Thruough the design I'm always careful to encourage the customer to click through and purchase and not have them feel badgered. When starting an email marketing project I like to create a series of templates so that there is always a cohesive brand identity within all interactions with the customer.
Here are just some of the advertising banners I have created some of which run as animated gifs created in Photoshop.
Below are some of the ads that I created in my time in Cleverbug using my own photography for the content.
I created a set of email templates for the company to ensure the branding is consistant across all the email marketing. These can be easily updated with new card designs as they are made using clipping masks and separate backgrounds.